Movie Magazine & Poster Comparison to Real Products

Here I have used Prezi to compare my media products to real ones and evaluate the outcomes.

Movie Poster Advertisement

I placed my movie poster on several different types of public spaces, such as Bus stops, billboards and the side of buses to make sure I reached the full target audience for advertising.

Target Audience Feedback on Poster

Here I have made a Padlet page to let my peers and others express their opinion on my draft, and see what constructive criticism they could give me to improve on.

Created with Padlet

Movie Magazine Research

Last night I took a trip to my local Tesco's to try and gather more information on music magazines to gain a better understanding of their codes and conventions. I tried to find the magazines that related to my magazine and target audience the most, considering factors such as genre, layout, colour scheme, illustrations, title and main image.

Second draft of my Movie Poster

Following my targe audience feedback I made the appropriate changes to my poster to suit their needs. I am quite happy with the shape it has taken now as it looks far more like an actual movie poster.

First Draft (2) of my Movie Poster

So here I completely changed the concept and layout of my poster to suit a more sophisticated audience.

I asked 10 of my target audience then to give me constructive feedback:

1. Needs an age rating.
2. Possibly change of font in places.
3. Needs a star rating.
4. Missing rating box.
5. Excellent composition and imagery.
6. Like the illustration, lacking colour though.
7. Very dark, try brighten it up in places.
8. Nice structure and drawing, wouldn't change it.
9. Make font bolder in places to stand out more.
10. Love it! So eye-catching!

Marketing Campaign

Here I have made a facebook page for my film advertising a marketing campaign, seeing as on average UK adults spend around 8 hours 15 minutes on the internet a day, which equals to about 57 hours 5 minutes. Meaning my film is more likely to be heard about and seen through advertising on facebook, twitter and other social media platforms.

To make the cover photo I simply created a blank document on Photoshop, wrote the text, found a font style that fits in with the genre and super imposed one of my drawings in as a background layer, turning the opacity down to 50% so the image is still view-able but doesn't overpower the title.

Ideal Viewer Profile

As part of my research and planning, following my target audience questionnaire and analysis I have created an Ideal Viewer Profile using YouGov to properly decide who my main target audience for the trailer is, by looking into which generation of people in the UK are most interested in watching movies.

Demographics:

Lifestyle: 

Personality: 

Brands:

Entertainment:

Online:

Media:

Target Audience Questionnaire Analysis

Here I have taken each question individually, reviewing and analysing the results to decide on the best route for me to go down in terms of my film.

Target Audience Questionnaire

Here I have created some questions to help me generate who my target audience will be. I have sent this questionnaire to a range of people using social media and the responses I get will help me decide who my film will be aimed at.

Create your own user feedback survey