Modern Animation

I have looked into different types of animation on Youtube such as stop motion, traditional animation (used by Disney) and digital animation. One of the main reasons for my want to create an animation was from this research and analysis and finding videos that was relevant to what I can do.

The main inspiration however came from Avicii's lyric music video "Waiting for Love".

The response to the charming animation, which was directed and edited by Blackmeal’s CEO Matthieu Colombel, has received a phenomenal response since its release on the 22nd May 2015, bringing people to tears, and even inspiring ex-military personnel to thank Avicii for making the video. 

The animation was created using a full range of software, they used Photoshop, Flash, After Effects, Media Encoder, and Premiere.

Production Company: Jelly London

Agency: At Night Studio 

Directed by: BLACKMEAL

Edited by: Matthieu Colombel

Motion Director: Matthieu Colombel

Animation Producer: Andrea Rania

Animation Team: Janos Szabo, Alexander Geifman and Mélanie Gohin

Illustrator & Designer: Guillame Singelin

VFX by Paulin Girard


Another example of animation, which has became increasingly popular in music videos, is Justin Bieber's "What do you mean". Explained in the video, the artist invited a range of people, gave them a single frame and asked them to draw on it. Again then like my horse animation these photos are stretched onto a timeline as layers and frames, eventually being exported out to create this video. 

Another fully animated version of this: