Tuesday, 15 December 2015

Movie Poster Flat Plan

Again, looking back on animated films and how their movie posters are layed out I have created two of my own flatplans and I will chose the best one according to my target audience feedback on both images.


As you can see, a typical poster for an animation movie has a main image regarding the film in the centre, usually the title in a light hearted bubble like font at the bottom centre of the page(or top sometimes), followed by the release date underneath and either the main actors, a review or the directors name simply in the top centre. 






Friday, 11 December 2015

Marketing Campaign

Here I have made a facebook page for my film advertising a marketing campaign, seeing as on average UK adults spend around 8 hours 15 minutes on the internet a day, which equals to about 57 hours 5 minutes. Meaning my film is more likely to be heard about and seen through advertising on facebook, twitter and other social media platforms.


To make the cover photo I simply created a blank document on Photoshop, wrote the text, found a font style that fits in with the genre and super imposed one of my drawings in as a background layer, turning the opacity down to 50% so the image is still view-able but doesn't overpower the title.




Tuesday, 8 December 2015

Modern Animation

I have looked into different types of animation on Youtube such as stop motion, traditional animation (used by Disney) and digital animation. One of the main reasons for my want to create an animation was from this research and analysis and finding videos that was relevant to what I can do.

The main inspiration however came from Avicii's lyric music video "Waiting for Love".




The response to the charming animation, which was directed and edited by Blackmeal’s CEO Matthieu Colombel, has received a phenomenal response since its release on the 22nd May 2015, bringing people to tears, and even inspiring ex-military personnel to thank Avicii for making the video. 

The animation was created using a full range of software, they usePhotoshop, Flash, After Effects, Media Encoder, and Premiere.

Production Company: Jelly London

Agency: At Night Studio 
Directed by: BLACKMEAL
Edited by: Matthieu Colombel
Motion Director: Matthieu Colombel
Animation Producer: Andrea Rania
Animation Team: Janos Szabo, Alexander Geifman and Mélanie Gohin
Illustrator & Designer: Guillame Singelin
VFX by Paulin Girard


Another example of animation, which has became increasingly popular in music videos, is Justin Bieber's "What do you mean". Explained in the video, the artist invited a range of people, gave them a single frame and asked them to draw on it. Again then like my horse animation these photos are stretched onto a timeline as layers and frames, eventually being exported out to create this video. 




Another fully animated version of this:



Friday, 4 December 2015

Location Photos

Seeing as I am creating my film on photoshop I cannot take location photos. But what I can do is take you through the Photoshop process of making an animation on CS6.



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Thursday, 3 December 2015

Script

Here I have given a detailed outline of the full movie script, to create my teaser trailer I will then shorten it down and manipulate it with codes and conventions to become a teaser trailer.

Screenplay

Scene 1. INT

“The original.”

Music: Starts quiet and relaxed, but as the voice over plays a more serious tone develops.

Lighting: Starts focused with a spotlight on the book, shadowed corners.

Voice of God Narration: “The tree of life is often mentioned in the Book of Genesis; it is distinct from the tree of the knowledge of good and evil. After Adam disobeyed God by giving into the devil and eating fruit from the tree, he was driven out of the garden of Eden. Remaining in the garden, however, was the tree of life.”
Text from the book will read: “In the Garden of Eden God planted a tree, with fruit not immortal, and life not free. It was a sin to eat off the tree and leave, but temptation was beyond Adam and Eve.
The tree of knowledge and the tree of life, God planted the tree in loving strife. The Biblical account states, Adam and Eve, were exiled from the garden, and asked to leave. They mustn’t reach the tree of life, to endeavour, take from the tree, and live forever. No man shall live forever thus feeble, never eat from Gods tree, the good or evil. -Genesis 2:17”

A grand, aging, hard back book with an ancient design of a tree on the front cover opens slowly revealing the story inside as the monologue begins to be read. The pages are laid out in a storybook form and as the voice over reads, the history of the tree of life is told through different stages of pictures, with the writing to match beside it. As the monologue comes to the end, the pages flick forward to focus on a picture of the tree itself, standing alone bearing all different kinds of fruit. A dove then swoops down from the top right hand corner of the page, picks a single apple with its beak and flies towards the right as the pages flick even further again, eventually dropping the fruit on to a bed of soil.

Scene 2. EXT

“Beginning.”

Music: Changes to a light hearted soundtrack.

Lighting: Sunny, Bright, Low contrasting shadows.

Voice of God Narration: “Some say, the tree is the root to all of life itself, and the branches reach up high, linking us to Heaven. Others, say the tree of life is a process, a method of creation, a story.”

A simplistic, colourless line drawing represents purity as the fruit falls on to the ground, dropped from the doves mouth. As the seed embeds itself in the soil, the roots begin to grow; while the roots grow, a baby is also formed in centre. The trees and roots grow quickly, like a time lapse until they are both big enough to sprout. As the Baby is pushed up to the surface of the world with the sprouting tree, colour comes with him, and as the baby lays there on the ground a colourful butterfly lands on his nose, causing him to laugh and squint. When it flies away the baby is then shown to be a toddler, he gets up and starts to walk around the base of the tree. The pages flick forwards and the boy is a couple of years older again, with the tree growing in conjunction with him growing older.

Scene3. EXT

“Early Years.”

Music: Cheerful, lullaby like.

Lighting: Bright, low contrasting shadows.

Voice of God Narration: “Even as a child, we realise that life is not a path of coincidence, happenstance, and luck, but rather an unexplainable, meticulously chartered, course for one to touch the lives of others, and make a difference in the world.” 

The child, now roughly 5 years old or so, is shown running around the base of the tree laughing, interacting and playing with wild animals such as rabbits and frogs. Meanwhile the tree grows silently in the background and mushrooms/flowers grow and die at the base of the trunk. The books pages flip forward a couple as he runs and the boy is now older and shown having fun on a swing from the now huge trees branch.

Scene 4: EXT

“The Climb”

Music: A little more of a faster pace, with a thrilling excited feel.

Lighting: Starts bright and gets slightly darker and more shadowy as he begins to climb higher in between the branches.

Voice of God Narration: “But sometimes in life you have to remember to go for it, go for your dreams, even if they seem like a lifetime away. Life is short, stop worrying about what you have to loose, and start thinking about what you have to gain. Risk it, risk everything, because every decision we make leads us down a different road, and we will never come to exactly the same crossroads. Every decision we make has significance. The tiniest choice that we make reverberates through the entire universe.”

As the boy is now in his early teenage years, he begins to explore the tree even further. He slowly looks up at the huge winding trunk, and is hesitant but eventually he begins to climb. Coming across some bugs and birds on the way up, higher and higher he climbs up the small branches as the seasons change around him and the years pass by quickly, until he comes to the first big main branch. As he steps out on to the thick branch it turns into a path, leading him to a film like reel.

Scene 5: INT

“Teen”

Music: Subtle, quieter and a slower pace as the narration speaks and reflects on teenage years.

Lighting: Darkens down, key light on back of boys head and shadowed onto the images in-front of him.

Voice of God Narration: “But at this stage, we are but only teenagers, we’re still learning. We cheat, we lie and we fight over stupid things. We fall in love, get hurt, and hurt others. We party until dawn, we drink until we pass out. We hate people for no reason, we call each other names. We stay up late in deep conversation, or even just to think. But one day this will all pass. Those will be the memories. Those will be the stories you tell your children. You can’t live your life focusing on all the bad things, because one day you will wish that you were still a teenager. So make the most of what you have now.”

His teenage years flash by him on a photo reel as the narration talks (finding young love, graduating, partying, heartbreak.) Until he returns to the tree trunk, briefly looks backwards, shakes his head with his eyes closed and begins to climb again, until he comes to the next branch, on the opposite side of the trunk.

Scene 6: INT

“Adulthood”

Music: Starts to get more suspense like as he is closer to the end.

Lighting: Dramatic, striking, shadowy.

Voice of God Narration: “And as we grew older, childhood became so distant, we were too busy being great, being brilliant, that we stopped seeing. But where we ever young and crazy, what were our teenage years, but the yearn to be older, to be established, free from all fears.”

As he steps out on to the branch he watches in the same way on the film reel as key things happen in the middle age part of life, he gets married, settles down has children, until yet again he returns to the tree and begins to climb.

Scene 7: EXT

“The End”

Music: Loud, harsh, creating dramatic tension.

Lighting: Harsh, dark with extreme contrast between shadows and light areas.

Voice of God Narration: “And through it all, the struggle, the fall, Life is but a stopping place, a pause in what’s to be, a resting place along the road, to sweet eternity. We all have different journeys, different paths along the way, we were all meant to learn some things, but never meant to stay. Our destination is a place, far greater than we know. For some the journeys quicker, for some the journeys slow. We are alive, we are the youth, clothed in mistakes and time, falling for every word, we find and unprepared, but so afraid, for all these trees, we have to climb.”

The man now struggles to climb as he is old and frail. But the top of the tree is now in sight. He prevails and makes it to the top, just a small jump away from the pearly white gates of Heaven.
Alternate endings:
     •    He jumps, makes it, and is welcomed in by a beckoning voice whilst doves fly around and everything is beautiful as it is meant to be, entering the gates and when they close, “The End” is shown and it is over.
     •    He jumps, misses, and falls. Down and down he falls in front of the huge tree as his life flashes before him. Even further he falls until eventually he has been falling for so long that everything is peaceful, as he falls into his coffin (which is already laid into his grave) the lid slams shut, and the roots of the tree snake around his coffin, encasing him forever. As he initially falls, the monologue will say “but life is not fair, and we all have to die” etc. as Adam and Eve ruined it etc. Camera zooms out, book closes, The end.













Storyboard

Animation on Photoshop

Animation is always a tricky lengthy process. Especially when I am only learning the codes and conventions of how to make them using photoshop. I used my UGEE tablet device to create this animation Gif on photoshop to see how well I could develop the movement and fluidity by just 12 simple drawings. Keep in mind this is my first time trying animation and these are rough sketches just to see how it would work.


Animoto Mood Board

Here I have made a mood board where you can see visually what I expect my film to look like.


Inspiration and Ideas

Here I have given a detailed presentation using prezi on my ideas and how I have planned my film. I have included all artists, drawings, pictures and videos that have inspired me so that I can get a more detailed thought process of what is actually going to happen in my film.


Wednesday, 2 December 2015

Synopsis of my Film

Here is a brief overview of my films plot. Keep in mind my film will be a digitally drawn animation, this synopsis only gives a little information about my film which is exactly what I intended. Imagination is key.

Plot:
"The Tree of Life"

It all starts with a huge old book opening and telling the story of a simple apple from the original tree of life. As it falls gently onto the ground and decays, the seed within it becomes embedded in the ground. Roots begin to grow from the seed and we see a baby being formed in the centre. Time passes and the tree sprouts; the new formed baby boy is propelled up with it into a world of colour. Different life stages of the boy are played out as he climbs the tree, becoming older as he gets closer and closer to the top, until he finally reaches his destiny... or does he?


Narration:

Throughout the film, a voice of God narration will play, pushing the narrative forward in conjunction with the strong, animated visuals.

Location:

 The film will take place on pages inside the storybook but will show outdoor scenes, with the whole movie being based around the growing tree.

Character:

There will be only one main character shown, no dialogue will be spoken by him as he is just a representative of human life, growing older as the film progresses.

Ideal Viewer Profile

As part of my research and planning, following my target audience questionnaire and analysis I have created an Ideal Viewer Profile using YouGov to properly decide who my main target audience for the trailer is, by looking into which generation of people in the UK are most interested in watching movies.

Demographics:


Lifestyle: 


Personality: 


Brands:



Entertainment:


Online:


Media:




Target Audience Questionnaire Analysis

Here I have taken each question individually, reviewing and analysing the results to decide on the best route for me to go down in terms of my film.

Tuesday, 1 December 2015

Target Audience Questionnaire

Here I have created some questions to help me generate who my target audience will be. I have sent this questionnaire to a range of people using social media and the responses I get will help me decide who my film will be aimed at.

Create your own user feedback survey

Tuesday, 10 November 2015

How is a Movie Magazine Front Cover made?

Researching into the roles and responsibilities of certain people in the movie magazine industry has given me a better insight into how a movie magazine is composed in this piece of work.

 

Friday, 6 November 2015

Movie Magazine Industry

On this particular piece of work I have looked into the best Producers and Distributors of Movie Magazines and found out what overall effect they have on the film.

Movie Poster Montage


To make it even more clear how similar certain genre posters can be I have made a montage of images together, showing how specific colour schemes/font/compositions can portray how a films audience is drawn in to the specific movie poster genre.





Movie Poster Clichés


Here I have looked into particular genres of film and discovered what techniques are used on the posters to portray that specific genre and plot.

Comedy:


Romance:


Horror:


Sci-fi:

Action:

Film noir:

Animation:

Crime:




Friday, 23 October 2015

Movie Poster Codes & Conventions

By looking into and researching different movie posters I quickly realised that for almost every genre there is different codes and conventions of the poster.
Here is what I found for the horror genre.





The Conjuring Movie Poster Analysis


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Monday, 5 October 2015

What other ways are films promoted?


Frozen - Trailer Analysis

Frozen Official Trailer:

Frozen Teaser Trailer:

Disneys musical, fantasy, comedy "Frozen" is currently the highest selling animation of all time. This 2013 winter blockbuster has been called a milestone for animated films. Being both Disneys highest grossing and most influential film made by the studios. Aimed mainlly at children and families, the film used adventure to appeal to the children, sophisticated comedy suitable for adults to understand and a hit soundtrack with catchy songs that appeal to everyone.

Seeing as the teaser trailer is 1 minute 35 seconds long but all one scene, I have decided to analyse the full official trailer instead. Within the trailer, certain clips have been carefully selected to put across to the audience the plot of the film and how it will play out, in this case we can see that things start out innocently enough, we are introduced to the characters and a happy, sunny village; but as the trailer progresses Elsa's problem quickly becomes a more serious topic. So by doing this, Disney has shown the best bits from the film, without giving away the full plot, which persuades the audience to go and watch it.

Colour.

The colours in the trailer are anchored to the title as blue is typically referred to as a cold colour. Blue and white are frequently used in the "winter" scenes of the trailer to provide obvious colour connotations to the audience, also they five these scenes added brightness so the characters and locations stand out due to the colour contrast.

The colour contrast also creates clear character profiles within the trailer, for example Elsa as the "Snow Queen" is often seen wearing a blue and white dress of the same colour theory as the winter scenes, implying that this is where she fits in. On the other hand, Anna wears bright and bold colours such as pink and green, heavily contrasting with the winter locations, implying that she fits in much better in the sunny environment that is Arrendelle, as the bright colours in the trailer are associated with the "summer" scenes, enabling children to make a clear link. The use of bright colours is typical to a disney film, often acting as a motif for the company, also suggesting that the world created in frozen is a fantasy one, therefor establishing the fantasy genre.


Lighting.

 In the trailer, lighting is used to create specific feelings and emotions fro the audience, as well as emphasizing specific situations. High key lighting is used in the winter scenes to brighten the 'snow' effect, adding to the winter scenery. Its used in an unusual way as high key lighting is typically related to comedy's, and yes this is a comedy, but the high key light is used to depict Arrendelle in danger as it is trapped under ice and snow. Low key lighting is used in the action scenes to increase the predominance of shadowy areas, which in turn increases the sense of danger felt by the audience therefore emphasising the action scenes.

Shot types.

In terms of camera shots/angles/framing, an establishing shot is used at the start of the trailer of the kingdom of Arrendelle to set the scene and location, letting the audience know where the movie takes place. A high angle shot is used of queen elsa on the balcony to infer she has power over her subjects beneath her and that she is of Royal blood, here the audience can infer that she is one of the main protagonists. A birds eye view is also used of Elsa when she 'lets go' of her powers, here the audience can see that she is finally free of the pressure of royal life. A POV shot is added when Elsa is looking at the Royal 'tokens' whilst trying to suppress her sorcery.

Also a close up is used of Annas face to show her concern about Elsa's powers, again emphasising the sense of danger and tells the viewer that bad things are inevitable. Later on in the trailer, a low angle shot is used to show the 'ice guard monster'. Using a low angle shot shows that he is antagonist, meaning he is superior to Kristoff and Anna and shows that they are powerless. Two shots are a common occurrence in the trailer as they portray the relationships of the characters, for example Olaf and Anna are portayed as friends but there is obviously a romantic connection between Anna and Hans.

Editing.

When the Disney logo first appears, audiences can expect an animated film featuring computer
generated imagery (CGI), this will appeal more to the market of children and families as the plot line for animations are usually lighthearted and fun. Frequent superimposition of text on the screen is used to provide the audience with more dramatic information, it also adds to the plot line of the trailer. Faded cuts are used between shots and are used as a transition for the superimposed text for a more streamlined finish. As this is a film trailer, montage editing is used to sow the "best bits" of the film, this is extensively used in conjunction to the action sequences to quicken the pace of the visuals, synchronous to the fast paced music. Action matches and jump cuts are also used to quicken the pace of editing and make the visuals more exciting and interesting. Cuts between shots are used slowly at the start and gradually begin to build up faster to build tension and drama.

Here is an example of how editing can manipulate shots to form a completely different genre.

Frozen as a Horror Film:



Sound:

At the start of the trailer a voice over is used to set the premise of the story, it uses a dramatic stentorian style voice to infer an impending conflict or sense of danger, this establishes audience excitement. Non-diegetic sound FX of wind and snow is used faintly in the background of some clips, this makes a direct link to the title of the film and theme of 'frozen', thus establishing the plot line. A non-diegetic soundtrack is also used in the background, this score is not from the films original soundtrack but is especially composed to highlight and match the visuals on screen, dramatic music anchored to dramatic visuals will create a better audience experience. Sound bridges are used of the main characters voices from one clip to another, highlighting to the audience that they are the main leading roles. Also the musical score from the film is used after "The Music" superimposition appears, this tells us that the film has elements of a musical and how the singing adds to the plot line, generally appealing more to children as they can sing along to the film.


Mise-En-Scene.

The mise-en-scene helps to indicate the plot of the film to the audience, for the example the location of the film obviously indicates that the film is of fantasy genre. The town of Arendale has a fantasy nordic 'princess' style castle, inferring that the audience for film is predominately children as they are intrested in imagining imagery that is out of this world. the costumes play a key role in the film as Elsa's 'ice' dress suggests that she belongs with the snow and ice due to her powers, which her dress reflects. Anna's costume on the other hand is bright bold contrasting colours, showing off her naive and bubbly personality, and how she belongs in the summer scenes. The costumes make the characters easily recognizable, therefor children can identify them as different people and choose a favorite. This is vital for the films marketing techniques and scheme of themed toys, clothes and gadgets sold at Disney stores worldwide. The characters facial expressions let the audience identify that there is danger in the plot, thus making the film more exciting, persuading the customer to go and see it. Also, to show the comedy side of the film, the character Olaf is introduced and used in the middle third of the film for children, to give it that light-hearted, lovable feel.

A2 Media Class

Here are the 2015/2016 A2 Media blogs for St. Catherine’s College, Armagh: