By looking into and researching different movie posters I quickly realised that for almost every genre there is different codes and conventions of the poster.
Here is what I found for the horror genre.
Friday, 23 October 2015
Friday, 16 October 2015
Friday, 9 October 2015
Tuesday, 6 October 2015
Monday, 5 October 2015
Frozen - Trailer Analysis
Frozen Official Trailer:
Frozen Teaser Trailer:
Disneys musical, fantasy, comedy "Frozen" is currently the highest selling animation of all time. This 2013 winter blockbuster has been called a milestone for animated films. Being both Disneys highest grossing and most influential film made by the studios. Aimed mainlly at children and families, the film used adventure to appeal to the children, sophisticated comedy suitable for adults to understand and a hit soundtrack with catchy songs that appeal to everyone.
Seeing as the teaser trailer is 1 minute 35 seconds long but all one scene, I have decided to analyse the full official trailer instead. Within the trailer, certain clips have been carefully selected to put across to the audience the plot of the film and how it will play out, in this case we can see that things start out innocently enough, we are introduced to the characters and a happy, sunny village; but as the trailer progresses Elsa's problem quickly becomes a more serious topic. So by doing this, Disney has shown the best bits from the film, without giving away the full plot, which persuades the audience to go and watch it.
Colour.
The colours in the trailer are anchored to the title as blue is typically referred to as a cold colour. Blue and white are frequently used in the "winter" scenes of the trailer to provide obvious colour connotations to the audience, also they five these scenes added brightness so the characters and locations stand out due to the colour contrast.
The colour contrast also creates clear character profiles within the trailer, for example Elsa as the "Snow Queen" is often seen wearing a blue and white dress of the same colour theory as the winter scenes, implying that this is where she fits in. On the other hand, Anna wears bright and bold colours such as pink and green, heavily contrasting with the winter locations, implying that she fits in much better in the sunny environment that is Arrendelle, as the bright colours in the trailer are associated with the "summer" scenes, enabling children to make a clear link. The use of bright colours is typical to a disney film, often acting as a motif for the company, also suggesting that the world created in frozen is a fantasy one, therefor establishing the fantasy genre.
Lighting.
In the trailer, lighting is used to create specific feelings and emotions fro the audience, as well as emphasizing specific situations. High key lighting is used in the winter scenes to brighten the 'snow' effect, adding to the winter scenery. Its used in an unusual way as high key lighting is typically related to comedy's, and yes this is a comedy, but the high key light is used to depict Arrendelle in danger as it is trapped under ice and snow. Low key lighting is used in the action scenes to increase the predominance of shadowy areas, which in turn increases the sense of danger felt by the audience therefore emphasising the action scenes.
Shot types.
In terms of camera shots/angles/framing, an establishing shot is used at the start of the trailer of the kingdom of Arrendelle to set the scene and location, letting the audience know where the movie takes place. A high angle shot is used of queen elsa on the balcony to infer she has power over her subjects beneath her and that she is of Royal blood, here the audience can infer that she is one of the main protagonists. A birds eye view is also used of Elsa when she 'lets go' of her powers, here the audience can see that she is finally free of the pressure of royal life. A POV shot is added when Elsa is looking at the Royal 'tokens' whilst trying to suppress her sorcery.
Also a close up is used of Annas face to show her concern about Elsa's powers, again emphasising the sense of danger and tells the viewer that bad things are inevitable. Later on in the trailer, a low angle shot is used to show the 'ice guard monster'. Using a low angle shot shows that he is antagonist, meaning he is superior to Kristoff and Anna and shows that they are powerless. Two shots are a common occurrence in the trailer as they portray the relationships of the characters, for example Olaf and Anna are portayed as friends but there is obviously a romantic connection between Anna and Hans.
Editing.
When the Disney logo first appears, audiences can expect an animated film featuring computer
generated imagery (CGI), this will appeal more to the market of children and families as the plot line for animations are usually lighthearted and fun. Frequent superimposition of text on the screen is used to provide the audience with more dramatic information, it also adds to the plot line of the trailer. Faded cuts are used between shots and are used as a transition for the superimposed text for a more streamlined finish. As this is a film trailer, montage editing is used to sow the "best bits" of the film, this is extensively used in conjunction to the action sequences to quicken the pace of the visuals, synchronous to the fast paced music. Action matches and jump cuts are also used to quicken the pace of editing and make the visuals more exciting and interesting. Cuts between shots are used slowly at the start and gradually begin to build up faster to build tension and drama.
Here is an example of how editing can manipulate shots to form a completely different genre.
Frozen as a Horror Film:
Seeing as the teaser trailer is 1 minute 35 seconds long but all one scene, I have decided to analyse the full official trailer instead. Within the trailer, certain clips have been carefully selected to put across to the audience the plot of the film and how it will play out, in this case we can see that things start out innocently enough, we are introduced to the characters and a happy, sunny village; but as the trailer progresses Elsa's problem quickly becomes a more serious topic. So by doing this, Disney has shown the best bits from the film, without giving away the full plot, which persuades the audience to go and watch it.
Colour.
The colours in the trailer are anchored to the title as blue is typically referred to as a cold colour. Blue and white are frequently used in the "winter" scenes of the trailer to provide obvious colour connotations to the audience, also they five these scenes added brightness so the characters and locations stand out due to the colour contrast.Lighting.
In the trailer, lighting is used to create specific feelings and emotions fro the audience, as well as emphasizing specific situations. High key lighting is used in the winter scenes to brighten the 'snow' effect, adding to the winter scenery. Its used in an unusual way as high key lighting is typically related to comedy's, and yes this is a comedy, but the high key light is used to depict Arrendelle in danger as it is trapped under ice and snow. Low key lighting is used in the action scenes to increase the predominance of shadowy areas, which in turn increases the sense of danger felt by the audience therefore emphasising the action scenes.Shot types.
In terms of camera shots/angles/framing, an establishing shot is used at the start of the trailer of the kingdom of Arrendelle to set the scene and location, letting the audience know where the movie takes place. A high angle shot is used of queen elsa on the balcony to infer she has power over her subjects beneath her and that she is of Royal blood, here the audience can infer that she is one of the main protagonists. A birds eye view is also used of Elsa when she 'lets go' of her powers, here the audience can see that she is finally free of the pressure of royal life. A POV shot is added when Elsa is looking at the Royal 'tokens' whilst trying to suppress her sorcery.
Also a close up is used of Annas face to show her concern about Elsa's powers, again emphasising the sense of danger and tells the viewer that bad things are inevitable. Later on in the trailer, a low angle shot is used to show the 'ice guard monster'. Using a low angle shot shows that he is antagonist, meaning he is superior to Kristoff and Anna and shows that they are powerless. Two shots are a common occurrence in the trailer as they portray the relationships of the characters, for example Olaf and Anna are portayed as friends but there is obviously a romantic connection between Anna and Hans.Editing.
When the Disney logo first appears, audiences can expect an animated film featuring computer generated imagery (CGI), this will appeal more to the market of children and families as the plot line for animations are usually lighthearted and fun. Frequent superimposition of text on the screen is used to provide the audience with more dramatic information, it also adds to the plot line of the trailer. Faded cuts are used between shots and are used as a transition for the superimposed text for a more streamlined finish. As this is a film trailer, montage editing is used to sow the "best bits" of the film, this is extensively used in conjunction to the action sequences to quicken the pace of the visuals, synchronous to the fast paced music. Action matches and jump cuts are also used to quicken the pace of editing and make the visuals more exciting and interesting. Cuts between shots are used slowly at the start and gradually begin to build up faster to build tension and drama.
Here is an example of how editing can manipulate shots to form a completely different genre.
Frozen as a Horror Film:
Sound:
At the start of the trailer a voice over is used to set the premise of the story, it uses a dramatic stentorian style voice to infer an impending conflict or sense of danger, this establishes audience excitement. Non-diegetic sound FX of wind and snow is used faintly in the background of some clips, this makes a direct link to the title of the film and theme of 'frozen', thus establishing the plot line. A non-diegetic soundtrack is also used in the background, this score is not from the films original soundtrack but is especially composed to highlight and match the visuals on screen, dramatic music anchored to dramatic visuals will create a better audience experience. Sound bridges are used of the main characters voices from one clip to another, highlighting to the audience that they are the main leading roles. Also the musical score from the film is used after "The Music" superimposition appears, this tells us that the film has elements of a musical and how the singing adds to the plot line, generally appealing more to children as they can sing along to the film.
Mise-En-Scene.
The mise-en-scene helps to indicate the plot of the film to the audience, for the example the location of the film obviously indicates that the film is of fantasy genre. The town of Arendale has a fantasy nordic 'princess' style castle, inferring that the audience for film is predominately children as they are intrested in imagining imagery that is out of this world. the costumes play a key role in the film as Elsa's 'ice' dress suggests that she belongs with the snow and ice due to her powers, which her dress reflects. Anna's costume on the other hand is bright bold contrasting colours, showing off her naive and bubbly personality, and how she belongs in the summer scenes. The costumes make the characters easily recognizable, therefor children can identify them as different people and choose a favorite. This is vital for the films marketing techniques and scheme of themed toys, clothes and gadgets sold at Disney stores worldwide. The characters facial expressions let the audience identify that there is danger in the plot, thus making the film more exciting, persuading the customer to go and see it. Also, to show the comedy side of the film, the character Olaf is introduced and used in the middle third of the film for children, to give it that light-hearted, lovable feel.
Mise-En-Scene.
A2 Media Class
Here are the 2015/2016 A2 Media blogs for St. Catherine’s College, Armagh:
Meabh Daly: http://www.meabhdalya2media.blogspot.co.uk
Aine Donnelly: http://ainedonnellya2mediastudies.blogspot.co.uk
Aoife Donnelly: http://aoifedonnellya2media.blogspot.co.uk
Sinead Donnelly: http://www.sineaddonnellya2media.blogspot.co.uk
Alice Kelly: http://www.alicekellya2media.blogspot.co.uk
Meghan McArdle: http://meghana2mediastudies.blogspot.co.uk
Eoin-Roe McConville: http://eoinroemcconville.blogspot.co.uk
Katie McCreesh: http://katiemccreesha2media.blogspot.co.uk
Daibh-Og McKee: http://daibhogmckeea2media.blogspot.co.uk
Shelly McVeigh: http://www.shellymcveigha2.blogspot.co.uk
Bethany Quigley: http://www.bethanyquigleya2media.blogspot.co.uk
Caoimhe Quinn: http://www.caoimhequinna2.blogspot.co.uk/
www.a2media.stcatherinescollegemedia.com
Aine Donnelly: http://ainedonnellya2mediastudies.blogspot.co.uk
Aoife Donnelly: http://aoifedonnellya2media.blogspot.co.uk
Sinead Donnelly: http://www.sineaddonnellya2media.blogspot.co.uk
Alice Kelly: http://www.alicekellya2media.blogspot.co.uk
Meghan McArdle: http://meghana2mediastudies.blogspot.co.uk
Eoin-Roe McConville: http://eoinroemcconville.blogspot.co.uk
Katie McCreesh: http://katiemccreesha2media.blogspot.co.uk
Daibh-Og McKee: http://daibhogmckeea2media.blogspot.co.uk
Shelly McVeigh: http://www.shellymcveigha2.blogspot.co.uk
Bethany Quigley: http://www.bethanyquigleya2media.blogspot.co.uk
Caoimhe Quinn: http://www.caoimhequinna2.blogspot.co.uk/
www.a2media.stcatherinescollegemedia.com
Friday, 2 October 2015
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